Tips - imaginate

How to get the best out of your marketing efforts.

Good to Great by Jim Collins Boulder Colorado researcher, author and educator Jim Collins looked at 1,435 good companies, examined their performance over 40 years, and found 11 companies that were great. Here's how you can too. Lessons on eggs, flywheels and hedgehogs and other essentials of business that can help transform your firm. Read more
Take It To The Next Level by Merrilyn Astin Tarlton, ABA Law Practice Manager Editor It’s called innovating. Our clients do it. Our culture worships it. Our future hinges on it. Why is it so difficult in law firms? How can we make it easier? Viva la différence! Read more
The Power of Upside-Down Thinking By Merrilyn Astin Tarlton Want to do things differently in your firm but can’t figure out how? Have a tough practice management problem that just won’t give in to your relentless efforts to think your way to a solution? Thinking "like a lawyer" won’t get you out of this hot water. Instead, try some of the tricks used by creativity professionals—designers, writers, inventors, performers—to get the ideas flowing. Read more
Legendary Service for Your Clients by Gerald Riskin It's no crime to offer such extraordinary legal service that clients become addicted to it. While it may be beneficial for some other industries, adding nicotine to the fee accounts or heroine to the agreements will do nothing to enhance the dependency of the client upon you and your firm. Only one ingredient will and it's not on any restricted list. It is, simply, "legendary client service." Read more
A Brave New World: Six ways to help your law firm marketers help you build your practice by Kim Perret and Felice Wagner In today's highly competitive business climate, your success as an attorney depends as much on marketing muscle as it does on legal intellect. Unfortunately, when it comes to sales and marketing, many accomplished attorneys lack the skill set needed to effectively develop new business and use existing client relationships to expand their practices. This is where an effective marketing professional's expertise can prove invaluable. In fact, there are many ways in which members of your marketing department can help you save time, expand your practice, boost your reputation, and, in general, make your life a whole lot easier. Read more
Hidden Persuaders: Keep These In Your Desk Drawer For Use On A Moment's Notice by Trey Ryder "Your prospect is in your office. You've explained everything in detail. Yet for some unknown reason, he hasn't said yes. Here are tools you can use to turn your prospect's hesitation into an enthusiastic Yes!" Read more