 Breakthrough
Thinking and The Eureka Effect An Interview with Professor
David Perkins
Breakthrough thinking basically concerns creativity-the kind of creativity
that involves thinking outside the box. It's thinking that leads to fundamental
discovery or invention in science, in historical scholarship, politics, business,
or really any context at all.
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The
Best Practices of Technology Brokers by
Andrew Hargadon
Companies that are best at developing out-of-the-box thinking on new products
employ four successful work practices. An excerpt from the new book, How Breakthroughs
Happen.
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Imaginate
Honored at Marketing Partner Forum (We
feel this is News worthy)
Mark Beese accepted the "Marketing Director of the Year Award" on
behalf of the entire marketing team of Holland & Hart on January
22, 2003 at the Marketing Partner Forum in California. The Excellence
in Legal Marketing Awards is sponsored by Elite Information Group, Inc.,
a worldwide provider of integrated practice and financial management
software systems. Imaginate was recognized for creating an in-house marketing
services agency. "The concept came out of a marketing team retreat
in 2001. The team decided to create an in-house marketing agency that
would treat attorneys like clients, serve both internal and external
clients, be creative, and provide value-added consulting services along
with getting the job done. We discussed our personal values and incorporated
ways to make work meaningful for us individually and collectively by
weaving fun, lightheartedness and credibility in our work." said
Beese.
Click
here for the press release from Elite.
In
Praise of the Purple Cow by Seth
Godin
"
Cows, after you've seen them for a while, are boring.
They may be well-bred cows, Six Sigma cows, cows
lit by a beautiful light, but they are still boring.
A Purple Cow, though: Now, that would really stand
out. The essence of the Purple Cow -- the reason
it would shine among a crowd of perfectly competent,
even undeniably excellent cows -- is that it would
be remarkable. Something remarkable is worth talking
about, worth paying attention to. Boring stuff quickly
becomes invisible." Seth Godin is a contributor to FastCompany.
His book is is available only at www.Apurplecow.com.
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more
Desire:
Connecting With What Customers Want in Slow Times by
Bill Breen
There's too much of everything: a head-spinning array of products, an
eye-glazing gaggle of ads, a mind-numbing barrage of information. So
what are the most desirable ways to reach your customers? Melinda Davis
and her Human Desire Project have developed five answers. Marketers with
a desire to succeed are paying attention. FastCompany's Bill Breen writes
about giving clients "peace of mind". Isn't that what law marketing is
really about?
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more
What
the Web Can Do For You: Net Clients With the Right Site
Stuff by Larry Bodine
"According to an estimate from this year's ABA TECHSHOW®, 95% of all law
firms now have Web sites. And research shows that buyers of legal services indeed
visit those sites. Smart law firms realize that general counsel, business executives
and other prospective clients will study a firm's site before they will consider
retaining the firm. So smart firms put up sites with information that will attract
new business in their target markets. Some law firm Web sites are, in fact, perfectly
executed marketing tools." Larry
Bodine is a law firm marketing and web site consultant, and webmaster of
www.lawmarketing.com
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more
Marketing
in Slow Times by Mark Maraia
"Marketing in Slow Times" is taken from Mark Maraia's new book on marketing
for lawyers. Chapter 23 from the book, Rainmaking Made Simple, is reprinted
with the permission of Mark Maraia, author of Rainmaking Made Simple.
Mark is the legal profession's premier business relationship coach. For more
information on the book see the book website www.rainmakingmadesimple.com.
Visit www.markmaraia.com for
more information about Mark Maraia.
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Unleash
Your Ideavirus by Seth Godin
WARNING: Not only is this an article about ideas and ideaviruses, it
is also a manifesto striving to become an ideavirus! If this manifesto
changes your mind about marketing and ideas, maybe you'll share it with
a friend. Or with two. Or with your entire company. If that happens,
this essay will become an ideavirus. In the new economy, consumers have
built up antibodies that resist traditional marketing. That's why we
need to stop marketing at people, and start creating an environment where
consumers can market to one another. The future belongs to the people
who unleash ideaviruses." Download the book (for free) at www.ideavirus.com.
Read
part 1 | Read
part 2
|
