Moorestown, NJ, February
4, 2003: Piper Rudnick joined Faegre & Benson and
Morrison & Foerster, scoring top honors in the 2003 web
site ratings and review of the 250 largest law firms in the
United States. The independent survey was conducted by marketing
attorney Micah Buchdahl of InternetMarketingAttorney.Com
and based on five criteria: design, content, usability, interactivity
and intangibles.
Sites were awarded up to 10 points for each measure, for
a maximum total score of 50. The 30 highest-scoring firms
received platinum, gold or silver honors. The high score
was 45. Forty-six firms managed ratings of 35 or better,
garnering at least an IMA honorable mention.
Rounding out the ten platinum award-winners were
Holland & Hart, Robins Kaplan, Holland & Knight,
Jones Day, Mayer Brown, Reed Smith, and Powell Goldstein.
Gold IMA recipients include McGuireWoods, Arent Fox, Winstead
Sechrest, Vinson & Elkins, Coudert Brothers, Oppenheimer
Wolff, Jones Walker, Milberg Weiss, Davis Wright, and Preston
Gates. Silver honors went to McDermott Will, Greenberg Traurig,
Heller Ehrman, Haynes & Boone, Stoel Rives, Jackson Lewis,
Pennie & Edmonds, Lane Powell, Wiley Rein, and Akin Gump.
Reviews and awards were expanded this year to include a
small/mid-size law firm category and an international category
for firms outside the United States. In the small/mid-size
firm category, platinum awards went to Siskind Susser, Parker & Waichman,
Miller Nash, Schwabe Williamson, and Edgar Snyder. In the
international category, platinum honors were given to Australia’s
Clayton Utz, Clifford Chance in the UK, and three Canadian
firms—Osler Hoskin, Blake Cassels, and Duhaime & Company.
“The scores were higher and the competition more fierce
this year,” said Buchdahl. “Many firms corrected
last year’s shortcomings. Even among the lower-scoring
firms, there were few losers this time around.” A complete
scoring list as well as details on the review process will
be posted at InternetMarketingAttorney.com on February 4,
2003. Advanced copies are available to the media upon request.
Mr. Buchdahl, a Pennsylvania-licensed attorney, has been
involved in law firm Internet business development for the
last seven years. The IMA site prohibits vendor sponsorship,
advertising or affiliations of any kind. While offering marketing
expertise through HTMLawyers, Inc. Mr. Buchdahl does not
sell web sites or related products to any firm. No award-winning
firms were paying clients of HTMLawyers.
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