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 Studying
King Arthur's Round Table: An Interview with Professor
David Perkins
Harvard Professor David Perkins discusses his latest
book, King Arthur's Round Table, an exploration of organizational
intelligence and the transformative power of collaboration.
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more
Ron
Martin of Holland & Hart named, "Marketing Partner
of the Year"
Ron Martin has been the Strategy and Marketing Partner for the last six
years at Holland & Hart in Denver. Professionally, Ron has been a
leader in the firm, the bar, and the legal profession. He has been the
voice of progressive change at Holland & Hart and has provided direction
and leadership in the areas of planning, research, promotion and sales.
He has acted as an internal consultant for years, advising the Management
Committee, practice and industry group leaders, and coaching many individuals
on how to personally maximize their impact and grow the firm.
Read
more | Press
Release
A
Few Questions with Today's Legal Marketing Minds
Over the past several years, legal marketing has gone quickly through
several stages. Less than 10 years ago there was a focus on promotion
through seminars and event marketing. Then law firm advertising became
hot, and business and legal publication editors lay awake nights thinking
of new ways to generate income from law firms. Legal marketers realized
that they needed a cohesive message, and the focus shifted to branding
- an attempt to position an image of their firm in the minds of their
clients and potential clients. Many firms have now done the branding
dance and are thinking business development: what can we do to increase
revenues and profits? How can we make a big difference in our bottom
line?
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more
A
Six-point Formula to Encourage Creativity in Your Law Firm
But there's hope, according to Merrilyn Astin Tarlton, Editor-in-Chief
of the American Bar Association's Law Practice Management magazine, and
Mark Beese, "Marketing Guy" (Director of Marketing) at Holland & Hart
LLP in Denver. At the 7th Annual Marketing Directors Institute held in
Denver, Tarlton and Beese described how to use innovative marketing strategies
to encourage more creativity in the law firm environment.
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more
Marketers
Develop Plan for 478-Lawyer Firm on the Fly
A senior partner calls you in on a Saturday morning because he has a
major presentation to make on a Monday afternoon. Not exactly the way
most of us would choose to spend a weekend? This scenario was the agenda
for the Marketing Directors Institute "Learning By Doing" conference
recently held in Philadelphia. Several leading in-house marketers and
consultants signed on for the challenge.
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more
Raising
the Bar Online: 2003 Internet Marketing Attorney Awards
The 2003 web site ratings and review of the 250 largest law firms in
the United States were conducted by marketing attorney Micah Buchdahl
of InternetMarketingAttorney.Com and
based on five criteria: design, content, usability, interactivity and
intangibles. Read
more
LMA
Rocky Mountain Chapter Featured in Boulder County Business
Report by Deborah J. Myers
(PDF format) -" Attorneys
did not always market their services. Like medical
offices, they were more like a partnership of necessary
professionals than a business. But times have changed."
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more
Legal
networks give local law firms international reach by
Amy Fletcher (Denver Business Journal)
"Denver law firms aren't generally heavy hitters internationally, but local
law firms are increasingly joining global law networks to expand their reach.
And for some, global law networks reduce the need to merge with bigger firms
and help them weather economic slowdowns that have hit the legal business nationwide."
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more
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