Holland & Hart was ranked twentieth of the Top 50 Law Firms in Marketing and Communications by Marketing The Law Firm. A special section listing the winners, The MLF 50, was published in the mid-September 2005 issue of the publication.

Over a three month process, hundreds of law firms were evaluated on marketing strategy, results, marketing department, communications/public relations/media relations, commitment, advertising and visual communications, Web site and firm blogs, client service programs, and community outreach. In each of these categories, firms were evaluated on how they handled objectives, strategies, planning, implementation, and measurable results for specific efforts.

The article highlighted Holland & Hart's marketing department, Imaginate, which is branded as an in-house marketing agency. It touched on some of Holland & Hart's achievements in marketing, such as developing a new brand and logo, providing client service training, and creating successful regional and national advertising. The article also praised recent work on Holland & Hart's Web site, including being the first AmLaw 200 firm to launch a blog, and commended Holland & Hart's business development commitment.

"I'm very proud of the marketing team at Holland & Hart," said marketing director Mark Beese. "The team is always looking for ways to build the brand, innovate and serve our clients. To be named on of the nations' top 20 law firm marketing departments says a lot about the kind of people we have on our team and the attorneys at Holland & Hart."

Earlier in the year, Holland & Hart's Web site was ranked in the top five of all law firm Web sites by internetmarketingattorney.com.

Marketing The Law Firm is published by Law Journal Newsletters, a division of American Lawyer Media. Edited by lawyers, for lawyers, each newsletter features articles written by the top experts in their respective fields. A professional staff of attorneys and seasoned editors makes sure that the latest cases, precedents and rulings are analyzed and presented to their readers in a timely and easy-to-read manner. For more information and to read the special section, please visit www.lawmarketing.com