 Holland
& Hart Named A Leading Firm In Marketing And Communications
Holland & Hart was ranked twentieth of the Top 50 Law Firms
in Marketing and Communications by Marketing The Law Firm.
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How
Can I Tell Why My Marketing Activities Work or Don't Work?
by Mark Beese
For everything worth doing, in marketing, at least, there's
a metric to measure results in relation to your goals. Start
by measuring what matters to your practice. Read
more
Wanted:
One Great Idea by Mark Beese
Do you need a new idea? An irresistible marketing hook, a knock-your-socks-off
strategy that will cement your status in clients' eyes? Learn
how to get ever-better ideas in this guide to ideation, inspiration
and implementation. Read
more
Competitive
Intelligence is a Critical Tool for Law Firm Marketers by
Mark Beese
Competitive Intelligence" has become one of the hot buzz words in legal
marketing lately. The words conjure images of corporate spies, espionage and
skullduggery. CI, however, provides valuable tools to those who manage and market
professional service firms in an ever increasingly competitive marketplace.
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more
Ron
Martin of Holland & Hart named, "Marketing Partner
of the Year"
Ron Martin has been the Strategy and Marketing Partner
for the last six years at Holland & Hart in Denver. Professionally, Ron has been a
leader in the firm, the bar, and the legal profession. He has been the
voice of progressive change at Holland & Hart and has provided direction
and leadership in the areas of planning, research, promotion and sales.
He has acted as an internal consultant for years, advising the Management
Committee, practice and industry group leaders, and coaching many individuals
on how to personally maximize their impact and grow the firm.
Read
more | Press
Release
Think
You Manage Creativity? Here's Why You're Wrong by
Robert I. Sutton
The rational rules of management don't apply when it comes to fostering
creative types. In this Harvard Business Review excerpt, the author explains
why you should, among other things, encourage creative workers to defy
superiors.
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more
LPT
Roundtable: What's New in Law Firm Marketing? Moderated
by Mark Beese | January 2004
An all-star lineup of legal marketers including Bill Field, CEO of RealLegal,
LLC, Laura Owen, Director of Legal Affairs at Cisco Systems, Norm Rubenstein,
Partner, Zeughauser Group, and more discuss what is really working in
law firm marketing.
Part
One | Part
Two
Creating
a Sales Culture in a Law Firm
David Freeman and Mark Beese led a pre-conference workshop at the 2004
Annual Legal Marketing Conference on Creating a Sales Culture in a Law
Firm. Click here for the powerpoint presentation. Click here for a summary
of the "Best Practices" in culture change discussed at the
meeting.
Powerpoint
presentation | Best
Practices
How
To Give Feedback by Seth Godin
Give great feedback! Most people don't. Here are four rules for making
your input count.
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more
Building
A Sales Culture by Darryl Cross
/ www.more-rain.com
At your law firm, it is 4 p.m. on a Thursday, and the meeting is about
to start. As the meeting finally comes to order, the group leader turns
to you and says, "OK, John, let's start with you. Give us your team's
sales report." A sales report at a law firm? Absolutely. In fact,
these types of meetings are becoming more common as the concept of developing
and maintaining a sales culture is becoming a more mainstream, and necessary,
business practice.
Read
more
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